Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 199 other categories.

2 Platform161 is leading in Social Sciences, Libraries & Museums, Casinos and Philanthropy.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 143 other countries.

2 Platform161 is leading in Netherlands, Sweden, Malta and Madagascar.