Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Platform161 is still behind Sanoma in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 89 other categories.

2 Sanoma is leading in News & Media, Music & Audio, Sports, Newspapers and 29 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Brazil and 33 other countries.

2 Sanoma is leading in Finland, Romania, Denmark, Norway and 25 other countries.