Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Autos & Vehicles and 87 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Music & Audio, Sports and 33 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Spain and 49 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 31 other countries.