Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Travel and 63 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Music & Audio and 49 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 36 other countries.

2 Sanoma is leading in Romania, Finland, Denmark, Lithuania and 30 other countries.