Market Share by Top Websites

1 Silverpop is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 65 other categories.

2 Silverpop is leading in People & Society, Death, Health, Computer & Electronics and 56 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 27 other countries.

2 Silverpop is leading in United States, United Kingdom, Canada, Australia and 26 other countries.