Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, News & Media and 76 other categories.

2 SpecificClick is leading in People & Society, Religion & Spirituality, Law & Government, Consumer Electronics and 22 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 40 other countries.

2 SpecificClick is leading in United States, Canada, India, Indonesia and 15 other countries.