Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 85 other categories.

2 SwitchAds is leading in Soccer, Games, Video Games, Conditions & Diseases and 11 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 34 other countries.

2 SwitchAds is leading in United Kingdom, Bulgaria, Philippines, Greece and 24 other countries.