Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 94 other categories.

2 Total Media is leading in Religion & Spirituality, Classifieds, Gay, Lesbian, & Bisexual, Accounting and one other category.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 48 other countries.

2 Total Media is leading in Israel, Moldova, Argentina, Djibouti and one other country.