Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 96 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Gay, Lesbian, & Bisexual, Humor and 9 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 36 other countries.

2 Total Media is leading in Israel, Venezuela, Ukraine, Togo and 2 other countries.