Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 207 other categories.

2 Platform161 is leading in Social Sciences, Dictionaries & Encyclopedias and Agriculture.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 126 other countries.

2 Platform161 is leading in Netherlands, Sweden, Malta, Tunisia and one other country.