Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Sports and 112 other categories.

2 Platform161 is leading in Business & Industry, Autos & Vehicles, Marketing & Advertising, Social Sciences and 34 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 32 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 30 other countries.