Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Platform161 is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Marketing & Advertising and 72 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 54 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Mexico, Philippines and 26 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 22 other countries.