Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind TripleLift in all market share segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 90 other categories.

2 Platform161 is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Science and 60 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 43 other countries.

2 TripleLift is leading in United States, United Kingdom, Australia, Canada and 18 other countries.