Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Platform161 is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 72 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, People & Society, Health and 45 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Spain and 30 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Italy and 22 other countries.