Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind TripleLift in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 68 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 68 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 34 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, Mexico and 22 other countries.