Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Platform161 is still behind TripleLift in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Travel and 76 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 47 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 25 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, India and 18 other countries.