Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 81 other categories.

2 VisualDNA is leading in People & Society, TV & Video, Relationships & Dating, Soccer and 18 other categories.


1 VisualDNA is leading in most countries, including United Kingdom, United States, Russia, Mexico and 33 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Germany and 32 other countries.