Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites and Top 100K Sites.

2 Platform161 is leading in Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 81 other categories.

2 Yieldlab is leading in TV & Video, Games, Soccer, Video Games and 27 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 25 other countries.

2 Yieldlab is leading in Germany, France, Austria, Switzerland and 23 other countries.