Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Internet & Telecom, Sports, People & Society, Health and 65 other categories.

2 Platform161 is leading in Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 54 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 41 other countries.

2 Yieldlab is leading in Germany, Austria, Switzerland, Russia and 16 other countries.