Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 175 other categories.

2 Platform161 is leading in Real Estate, Automotive Industry, Products & Shopping, Sports and 13 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 143 other countries.

2 Platform161 is leading in Netherlands, Sweden, Norway, Austria and 5 other countries.