Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Real Estate and 69 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 37 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 24 other countries.

2 YuMe is leading in United States, Spain, India, Mexico and 20 other countries.