Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 83 other categories.
YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, Sports and 32 other categories.
Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Russia and 33 other countries.
YuMe is leading in United States, Spain, Mexico, China and 18 other countries.