Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Marketing & Advertising and 77 other categories.
YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, Sports and 34 other categories.
Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 28 other countries.
YuMe is leading in United States, Spain, Canada, Argentina and 27 other countries.