Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 78 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 35 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Mexico, India and 24 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 22 other countries.