Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 76 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Music & Audio, Sports and 37 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 27 other countries.

2 YuMe is leading in United States, Spain, India, Mexico and 23 other countries.