Market Share by Top Websites

1 PlayWire is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vidyard is clearly lagging behind, losing to PlayWire in all segments.

Websites Categories

1 PlayWire has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Sports, People & Society and 68 other categories.

2 Vidyard is leading in Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 62 other categories.


1 PlayWire is leading in most countries, including Brazil, India, Pakistan, Portugal and 106 other countries.

2 Vidyard is leading in United States, Canada, Norway, Belgium and 10 other countries.