Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 208 other categories.

2 Plista is leading in Cycling & Biking, Automotive News, Public Health & Safety, Mens Health and 2 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 147 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Switzerland and 4 other countries.