Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Plista is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 212 other categories.

2 Plista is leading in Winter Sports, Public Health & Safety, Automotive News, Mens Health and one other category.

Geography

1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 154 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 3 other countries.