Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 195 other categories.

2 Plista is leading in Newspapers, Gardening, Cycling & Biking, Automotive News and 7 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 138 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 6 other countries.