Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 211 other categories.

2 Plista is leading in Automotive News, Public Health & Safety, Horses, Camps and 2 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 156 other countries.

2 Plista is leading in Germany, Netherlands, Switzerland, China and 4 other countries.