Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 195 other categories.

2 Plista is leading in Gardening, Energy, Automotive News, Public Health & Safety and 5 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 127 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 6 other countries.