Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Business & Industry, Music & Audio, Sports and 73 other categories.

2 Sanoma is leading in Arts & Entertainment, Shopping, Internet & Telecom, Religion & Spirituality and 41 other categories.


1 Sanoma is leading in most countries, including Lithuania, Finland, Denmark, Romania and 38 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Australia and 36 other countries.