Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Sports and 91 other categories.

2 Plista is leading in News & Media, Music & Audio, Newspapers, Marketing & Advertising and 52 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 33 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Italy and 29 other countries.