Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind PointRoll in all market share segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 99 other categories.

2 Refined Labs is leading in Car Rentals, Photography, Jobs & Employment, Publications and 8 other categories.


1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 28 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Belgium and 17 other countries.