Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Health, Shopping and 83 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Music & Audio, Sports and 34 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Finland, Denmark, Norway and 34 other countries.

2 PointRoll is leading in United States, Canada, United Kingdom, India and 16 other countries.