Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PointRoll is still behind Smowtion in all market share segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 179 other categories.

2 PointRoll is leading in Coupons, Magazines & E-Zines, Cosmetics and Business News.


1 Smowtion is leading in most countries, including Mexico, Argentina, India, Spain and 124 other countries.

2 PointRoll is leading in United States, Latvia, Macao and Trinidad and Tobago.