PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Shopping and 84 other categories.
PointRoll is leading in Business & Industry, News & Media, Health, Transportation & Logistics and 36 other categories.
SpecificClick is leading in most countries, including Norway, United Kingdom, Brazil, India and 48 other countries.
PointRoll is leading in United States, Canada, Israel, Mexico and 26 other countries.