PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Shopping and 83 other categories.
PointRoll is leading in Business & Industry, News & Media, Health, Autos & Vehicles and 38 other categories.
SpecificClick is leading in most countries, including France, United Kingdom, Indonesia, Norway and 30 other countries.
PointRoll is leading in United States, Canada, India, Australia and 18 other countries.