PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Shopping and 88 other categories.
PointRoll is leading in Business & Industry, News & Media, Health, Transportation & Logistics and 37 other categories.
SpecificClick is leading in most countries, including France, United Kingdom, Brazil, Norway and 32 other countries.
PointRoll is leading in United States, Canada, India, Russia and 20 other countries.