Market Share by Top Websites

1 SpecificClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Shopping and 81 other categories.

2 PointRoll is leading in Business & Industry, News & Media, Health, Car Buying and 37 other categories.


1 SpecificClick is leading in most countries, including France, United Kingdom, Norway, Indonesia and 32 other countries.

2 PointRoll is leading in United States, India, Canada, Mexico and 22 other countries.