PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, Shopping and 82 other categories.
PointRoll is leading in Business & Industry, News & Media, Health, Car Buying and 36 other categories.
SpecificClick is leading in most countries, including United Kingdom, France, Norway, Germany and 38 other countries.
PointRoll is leading in United States, India, Australia, Israel and 17 other countries.