Market Share by Top Websites

2 In terms of market share, PointRoll is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 10 other categories.

2 Total Media is leading in Community & Society, Food & Drink and Pets & Animals.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Bulgaria and 5 other countries.

2 Total Media is leading in Israel and France.