Market Share by Top Websites

1 PointRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 101 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Humor, Maps, Reference and 7 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, United Kingdom and 41 other countries.

2 Total Media is leading in Israel, Ukraine, Morocco, Korea Republic and one other country.