Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Health and 68 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Arts & Entertainment, Shopping and 48 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Mexico, Brazil and 26 other countries.

2 PointRoll is leading in Canada, India, Australia, Germany and 22 other countries.