Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 99 other categories.

2 PointRoll is leading in Autos & Vehicles, Transportation & Logistics, Car Buying, Womens Interests and 36 other categories.

Geography

1 PointRoll is leading in most countries, including Canada, India, France, Israel and 40 other countries.

2 TripleLift is leading in United States, United Kingdom, Australia, Colombia and 30 other countries.