Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 72 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Shopping, Internet & Telecom and 52 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Russia and 28 other countries.

2 PointRoll is leading in Canada, India, Turkey, Taiwan and 14 other countries.