Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Sports and 106 other categories.

2 PointRoll is leading in Autos & Vehicles, Transportation & Logistics, Car Buying, Womens Interests and 33 other categories.


1 PointRoll is leading in most countries, including Canada, France, Israel, Germany and 37 other countries.

2 TripleLift is leading in United States, United Kingdom, Australia, India and 35 other countries.