Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 77 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Internet & Telecom, Marketing & Advertising and 37 other categories.

Geography

1 PointRoll is leading in most countries, including Canada, India, Australia, Taiwan and 25 other countries.

2 TripleLift is leading in United States, United Kingdom, Russia, Germany and 22 other countries.