Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 78 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Internet & Telecom, Home & Garden and 39 other categories.


1 PointRoll is leading in most countries, including Russia, Germany, Turkey, Spain and 23 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, India and 20 other countries.