Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Arts & Entertainment and 67 other categories.

2 PointRoll is leading in People & Society, Business & Industry, Health, Religion & Spirituality and 63 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Germany and 31 other countries.

2 PointRoll is leading in Canada, India, Spain, Brazil and 20 other countries.