Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 103 other categories.

2 WebTrends Ads is leading in Law, Philanthropy, General Merchandise and Consumer Electronics.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 35 other countries.

2 WebTrends Ads is leading in Guatemala, Indonesia, Egypt, Costa Rica and 4 other countries.