Market Share by Top Websites

1 PointRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 98 other categories.

2 WebTrends Ads is leading in Law, Philanthropy and General Merchandise.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, United Kingdom and 39 other countries.

2 WebTrends Ads is leading in Costa Rica, Guatemala, Indonesia, Moldova and 2 other countries.