Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 67 other categories.

2 Yieldlab is leading in Music & Audio, Internet & Telecom, Sports, Marketing & Advertising and 48 other categories.


1 PointRoll is leading in most countries, including United States, India, Canada, Brazil and 30 other countries.

2 Yieldlab is leading in Germany, France, Switzerland, Austria and 22 other countries.