PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including Business & Industry, News & Media, Health, Shopping and 84 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 25 other categories.
zapunited is leading in most countries, including India, United Kingdom, Germany, Brazil and 35 other countries.
PointRoll is leading in United States, Canada, Russia, Lithuania and 23 other countries.