PointRoll is leading in Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including Business & Industry, News & Media, Health, Shopping and 86 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 25 other categories.
PointRoll is leading in most countries, including United States, Canada, United Kingdom, Russia and 35 other countries.
zapunited is leading in India, France, Pakistan, Indonesia and 10 other countries.