Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Polar is clearly lagging behind, losing to Taboola in all segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, News & Media and 223 other categories.

2 Polar hasn't got a lead over Taboola in any websites category.

Geography

1 Taboola is leading in most countries, including France, United States, Brazil, Russia and 182 other countries.

2 Polar is leading in Lesotho and Andorra.