Market Share by Top Websites

1 PopAds is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn is still behind PopAds in all market share segments.

Websites Categories

1 PopAds has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Internet & Telecom and 162 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Home & Garden, Coupons and 37 other categories.


1 PopAds is leading in most countries, including Indonesia, United States, Brazil, India and 163 other countries.

2 Sovrn is leading in Virgin Islands Republic, Palau, Bahamas, Guyana and one other country.