Market Share by Top Websites

1 PopAds is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn is clearly lagging behind, losing to PopAds in all segments.

Websites Categories

1 PopAds has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Internet & Telecom and 148 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Home & Garden and 61 other categories.

Geography

1 PopAds is leading in most countries, including Indonesia, Brazil, India, Turkey and 164 other countries.

2 Sovrn is leading in United States, Malta, French Polynesia and Faroe Islands.