Market Share by Top Websites

1 PopAds is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind PopAds in all market share segments.

Websites Categories

1 PopAds has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Internet & Telecom and 156 other categories.

2 TradeDesk Ads is leading in Autos & Vehicles, Travel, Car Buying, Universities & Colleges and 45 other categories.


1 PopAds is leading in most countries, including Indonesia, United States, Brazil, India and 164 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, Jamaica, Barbados and 8 other countries.