Market Share by Top Websites

1 PopAds is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to PopAds in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Web Hosting, Business & Industry and 133 other categories.

2 PopAds is leading in Arts & Entertainment, Adult, Computer & Electronics, Software and 84 other categories.


1 PopAds is leading in most countries, including France, Brazil, India, Indonesia and 187 other countries.

2 Yahoo Ad Exchange is leading in Tuvalu, Timor-leste, Saint Helena, Grenada and 8 other countries.