Market Share by Top Websites

1 PopAds is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to PopAds in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Music & Audio and 185 other categories.

2 PopAds is leading in Arts & Entertainment, Adult, Computer & Electronics, Software and 40 other categories.

Geography

1 PopAds is leading in most countries, including Indonesia, United States, Brazil, India and 154 other countries.

2 Yahoo Ad Exchange is leading in Australia, Taiwan, New Zealand, Kazakhstan and 18 other countries.