Market Share by Top Websites

1 PopAds is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind PopAds in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Business & Industry, Music & Audio, Religion & Spirituality and 185 other categories.

2 PopAds is leading in Arts & Entertainment, Adult, Internet & Telecom, Computer & Electronics and 40 other categories.


1 PopAds is leading in most countries, including Indonesia, United States, Brazil, India and 153 other countries.

2 Yahoo Ad Exchange is leading in Taiwan, New Zealand, Montenegro, Northern Mariana Islands and 7 other countries.