1
Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, PopAds is clearly lagging behind, losing to Yahoo Advertising in all segments.
1
Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 19 other categories.
2
PopAds is leading in Adult.
1
Yahoo Advertising is leading in most countries, including Japan, United States, Russia, Taiwan and 74 other countries.
2
PopAds is leading in Brazil, India, Indonesia, Mexico and 48 other countries.