Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PopCash is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, News & Media and 168 other categories.

2 PopCash is leading in Arts & Entertainment, Adult, Computer & Electronics, Music & Audio and 38 other categories.


1 PopCash is leading in most countries, including Indonesia, United States, India, Thailand and 115 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 29 other countries.