Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PopCash is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, Shopping and 180 other categories.

2 PopCash is leading in Arts & Entertainment, Adult, Computer & Electronics, Software and 35 other categories.


1 PopCash is leading in most countries, including Indonesia, United States, India, Brazil and 114 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 35 other countries.