Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PopCash is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, Internet & Telecom and 183 other categories.

2 PopCash is leading in Arts & Entertainment, Adult, Computer & Electronics, Software and 32 other categories.


1 PopCash is leading in most countries, including Indonesia, India, Brazil, United States and 158 other countries.

2 Yandex Direct is leading in Russia, Kazakhstan, Ukraine, Belarus and 22 other countries.