2
In terms of market share, Popcorn Metrics is clearly lagging behind, losing to TruEffect in all segments.
1
Popcorn Metrics has better usage coverage in more websites categories. Including Business & Consumer Services, Science & Education, Finance, Food & Drink and 2 other categories.
2
TruEffect is leading in Games, Health and Jobs & Career.
1
Popcorn Metrics is leading in most countries, including United States, Spain, United Kingdom, Australia and 10 other countries.
2
TruEffect is leading in Guam and Mexico.