Market Share by Top Websites

1 Popcorn Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Popcorn Metrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Travel and 32 other categories.

2 TruEffect is leading in News & Media, People & Society, Arts & Entertainment, Computer & Electronics and 31 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, United Kingdom, Spain and 28 other countries.

2 TruEffect is leading in Japan, Italy, Germany, Philippines and 9 other countries.