Popcorn Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Popcorn Metrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Tourism and 31 other categories.
TruEffect is leading in People & Society, News & Media, Arts & Entertainment, Health and 23 other categories.
Popcorn Metrics is leading in most countries, including Australia, United Kingdom, Russia, India and 20 other countries.
TruEffect is leading in United States, Japan, Germany, Pakistan and 8 other countries.