Market Share by Top Websites

1 Popcorn Metrics is leading in The Entire Web.

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Computer & Electronics and 33 other categories.

2 Popcorn Metrics is leading in Business & Industry, Internet & Telecom, Shopping, Travel and 30 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, United Kingdom, Netherlands and 21 other countries.

2 TruEffect is leading in Japan, India, Ireland, Switzerland and 7 other countries.