Market Share by Top Websites

1 Popcorn Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Popcorn Metrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Tourism and 34 other categories.

2 TruEffect is leading in People & Society, News & Media, Arts & Entertainment, Performing Arts and 23 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including United States, Australia, Portugal, Russia and 21 other countries.

2 TruEffect is leading in Japan, Italy, Turkey, Ukraine and 10 other countries.