Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 130 other categories.

2 Popcorn Metrics is leading in Home & Garden, Magazines & E-Zines, Domain Names & Register, Nursery & Playroom and 4 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, United Kingdom and 105 other countries.

2 Popcorn Metrics is leading in Colombia, British Indian Ocean Territory, Panama, Latvia and 3 other countries.