Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 109 other categories.

2 Popcorn Metrics is leading in Dentistry, Mobile Developers, Gardening, Domain Names & Register and 4 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 80 other countries.

2 Popcorn Metrics is leading in Iran, Portugal and Malaysia.