2
In terms of market share, Popcorn Metrics is clearly lagging behind, losing to Vizu in all segments.
1
Popcorn Metrics has better usage coverage in more websites categories. Including Business & Consumer Services, Science & Education, Finance, Arts & Entertainment and 3 other categories.
2
Vizu is leading in Computers Electronics & Technology, Adult, Hobbies & Leisure and News & Media.
1
Popcorn Metrics is leading in most countries, including United States, Spain, United Kingdom, Australia and 9 other countries.
2
Vizu is leading in India, France, Indonesia, Netherlands and 3 other countries.