Market Share by Top Websites

1 Popcorn Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 74 other categories.

2 Popcorn Metrics is leading in Tourism, Online Marketing, Dentistry, Cooking & Recipes and 13 other categories.

Geography

1 Popcorn Metrics is leading in most countries, including Australia, Netherlands, United Kingdom, Spain and 21 other countries.

2 Yahoo Search Marketing Analytics is leading in United States, Japan, Korea Republic, Taiwan and 19 other countries.