Market Share by Top Websites

1 Popcorn Metrics is leading in The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 74 other categories.

2 Popcorn Metrics is leading in Online Marketing, Food & Drink, Dentistry, Cooking & Recipes and 12 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 22 other countries.

2 Popcorn Metrics is leading in Australia, United Kingdom, Netherlands, Spain and 15 other countries.