Market Share by Top Websites

1 Popcorn Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Popcorn Metrics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 76 other categories.

2 Popcorn Metrics is leading in Online Marketing, Dentistry, Cooking & Recipes, Search Engine and 13 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Korea Republic, Spain and 25 other countries.

2 Popcorn Metrics is leading in Australia, Netherlands, United Kingdom, Portugal and 18 other countries.