Market Share by Top Websites

1 Popcorn Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Search Marketing Analytics is still behind Popcorn Metrics in all market share segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 95 other categories.

2 Popcorn Metrics is leading in Online Marketing, Cooking & Recipes, Dentistry, Home & Garden and 14 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including Japan, United States, South Korea, Taiwan and 24 other countries.

2 Popcorn Metrics is leading in Australia, Netherlands, China, Colombia and 22 other countries.