Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 43 other categories.

2 PubExchange is leading in People & Society, Shopping, Food & Drink, Home & Garden and 38 other categories.


1 PubExchange is leading in most countries, including United States, Canada, India, Philippines and 23 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United Kingdom and 22 other countries.