Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Popin is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 200 other categories.

2 Popin is leading in Baseball.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 128 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 3 other countries.