Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 43 other categories.

2 Popin is leading in Internet & Telecom, Marketing & Advertising, Celebrities & Entertainment News, Health and 38 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 20 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 20 other countries.