Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Marketing & Advertising, Celebrities & Entertainment News and 41 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Shopping, Sports and 38 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 28 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 12 other countries.