Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Marketing & Advertising and 55 other categories.

2 Sanoma is leading in News & Media, Business & Industry, Sports, People & Society and 40 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 33 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 24 other countries.