Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shopzilla is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Business & Industry and 108 other categories.

2 Popin is leading in News & Media, Marketing & Advertising, Celebrities & Entertainment News, Education and 14 other categories.


1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United Kingdom and 25 other countries.

2 Shopzilla is leading in United States, India, Germany, Brazil and 20 other countries.