Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 56 other categories.

2 Six Apart Advertising is leading in People & Society, Computer & Electronics, Humor, Music & Audio and 37 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 31 other countries.

2 Six Apart Advertising is leading in India, Poland, Austria, Pakistan and 3 other countries.