Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 45 other categories.

2 Six Apart Advertising is leading in People & Society, Humor, Computer & Electronics, Technology News and 34 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 25 other countries.

2 Six Apart Advertising is leading in Ukraine, Turkey, United Arab Emirates, South Africa and 5 other countries.