Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 55 other categories.

2 Popin is leading in News & Media, Shopping, Marketing & Advertising, Celebrities & Entertainment News and 39 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 33 other countries.

2 SmartContext is leading in Poland, Netherlands, Russia, Spain and 8 other countries.