Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 119 other categories.

2 Popin is leading in News & Media, Newspapers, Magazines & E-Zines, Celebrities & Entertainment News and 25 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 48 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 14 other countries.