Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Car Buying and 74 other categories.

2 Popin is leading in Business & Industry, Internet & Telecom, Shopping, Marketing & Advertising and 28 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, Netherlands, Spain and 39 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Australia and 14 other countries.