Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Popin is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 212 other categories.

2 Popin is leading in Sports News and Baseball.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 133 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 3 other countries.