Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 75 other categories.

2 WebTrends Ads is leading in Law & Government, Law, Software, Religion & Spirituality and 7 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 34 other countries.

2 WebTrends Ads is leading in Guatemala, Argentina, Egypt, Tunisia and 5 other countries.