Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 85 other categories.

2 WebTrends Ads is leading in Law, Law & Government, Religion & Spirituality, Mental Health and 2 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, South Korea and 36 other countries.

2 WebTrends Ads is leading in India, Italy, Guatemala, Costa Rica and 17 other countries.