Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 74 other categories.

2 WebTrends Ads is leading in Law & Government, Law, Software, Religion & Spirituality and 6 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 37 other countries.

2 WebTrends Ads is leading in Guatemala, Argentina, Costa Rica, Egypt and 9 other countries.