Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popin is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 160 other categories.

2 Popin is leading in Magazines & E-Zines, Beauty & Fitness, Beauty, Womens Interests and 8 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Italy, Spain and 98 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 11 other countries.