Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 58 other categories.

2 Popin is leading in News & Media, Shopping, Internet & Telecom, Marketing & Advertising and 30 other categories.

Geography

1 Popin is leading in most countries, including Taiwan, Japan, Hong Kong, United States and 28 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, India and 26 other countries.