Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 67 other categories.

2 Popin is leading in News & Media, Marketing & Advertising, Celebrities & Entertainment News, Web Hosting and 22 other categories.


1 YuMe is leading in most countries, including United States, Spain, India, Germany and 23 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United Kingdom and 20 other countries.