Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including Internet & Telecom, Celebrities & Entertainment News, Food & Drink, Sports and 49 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 15 other categories.
Pulse360 is leading in most countries, including United States, Canada, United Kingdom, Italy and 9 other countries.
Predicta is leading in Brazil, Argentina and Colombia.