Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Rovion in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 27 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 11 other categories.
Rovion is leading in most countries, including United States, Venezuela, Virgin Islands Republic, United Kingdom and 3 other countries.
Predicta is leading in Brazil and Puerto Rico.