Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Humor, Computer & Electronics, Shopping, Technology News and 36 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 11 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Bangladesh and 8 other countries.
Predicta is leading in Brazil, Portugal, Spain and Venezuela.