Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Testnet in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 18 other categories.
Testnet is leading in Sports, Food & Drink, Cooking & Recipes, Soccer and 4 other categories.
Predicta is leading in most countries, including Brazil, United States and Canada.
Testnet is leading in Belgium and France.