Launched in 1999, Predicta was listed one of Brazil’s most innovative companies of 2012 (according to Fast Company). Focused on marketing online and behavioral targeting, is constituted of three business units that covers from the developme...
In terms of market share, Predicta is clearly lagging behind, losing to Traffic Revenue in all segments.
Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 61 other categories.
Predicta hasn't got a lead over Traffic Revenue in any websites category.
Traffic Revenue is leading in most countries, including India, United States, Russia, Indonesia and 55 other countries.
Predicta is leading in Brazil and Angola.